Leonid Brezhnev Two points are striking in Brezhnev's handwriting. Firstly, the predominant use of rounded elements in the writing of letters, and secondly, the unusual writing of ovals in the letters “B”, “r”, “v” (Fig. 172). Rice. 172Lack of angular elements in letters for

St. Petersburg: Peter, 2014. - ISBN 978-5-496-00736-8. This book is about how to promote large complex projects. Here we look at SEO in its broadest sense, including not only information retrieval, but also PR, marketing and working with content in general. Technologies and approaches that are unpopular in the market are described in detail. It’s about how to promote a website as a team, conduct research, develop a strategy and implement the developed technologies into work.
The book will be of interest to current and future owners or managers of large online stores and portals, heads of promotion departments, specialists, as well as anyone interested in SEO. From the author.
Portals and their promotion.
Russian portal promotion market.
How do portals differ from regular websites?
A question of trust.
The issue of trust: the other side of the coin.
Simple tips for effective promotion.
About purchasing links.
Competitor analysis.
Whom to analyze?
Tools for identifying leaders.
Comparing the authority of resources.
General analysis of the competitor portal.
Site structure.
Index comparison.
HTML code of different types of pages.
Types and sources of content.
Link mass.
Which sections should you pay special attention to?
Once again about the structure of the portal.
Summarizing.
Design of portals and large online stores.
Automation of collection of positions and dynamics of tops.
Yandex Market as a source of information for online stores.
Own development or ready-made solution?
Drawing up a semantic core.
Cleaning the semantic core.
Assessing the competitiveness of requests.
Creating request groups.
Why is it so important to cover the entire core.
Replenishment and update of the core after the portal launch.
An alternative way to create a kernel.
Internal optimization.
Internal ranking factors.
Title tag.
Headings H1, H2 and the like.
Description and Keywords meta tags.
Page text. About optimal density.
Micro markup.
Gluing duplicates.
Tagging.
Relinking.
Creating an anchor list for linking.
The impact of linking on indexing.
The impact of linking on ranking.
Content.
Increasing the mass of content and expectations from search engine promotion.
Content sources.
Content creation by employees: about copywriters and copywriting.
Automatic content creation.
Filling large catalogs.
User Content.
External links.
Link building and expectations from search engine promotion.
Link promotion of the new portal.
Getting natural links.
Registration in link directories and company directories.
Link exchange.
Buying links.
Automation of purchasing links.
Some recommendations for selecting sites and placing links.
Using Yandex.Metrica. Behavioral ranking factors.
Basic user metrics.
Evaluating behavioral factors for ranking.
Cheating of user factors.
Follow links.
Transitions based on requests.
Security issues.
Risks associated with domain administration.
Risks associated with hosting and data loss.
Risks associated with attempts of unauthorized access to data.
Risks associated with the work of developers. Test automation.
Risks associated with the work of designers.
Risks associated with the work of copywriters.
Risks associated with the work of moderators.
Risks associated with the work of content managers.
Optimizers as a threat to website security.
Protection against optimization threats.
Portal management.
Organizational structure.
General staff of the portal.
Interaction between specialists.
Cyclic control.
How to determine priorities.
If the optimizer did not participate in the creation of the project.
Organization of industrial production of content.
Content Creation - Freelance or Full-time Employees?
Selection, training and certification of content specialists.
Why do we need optimizers?
The role of a PR specialist.
Traffic funnel.
Traffic quality metrics, traffic management.
Site audit.
General analysis of the site.
Site matrix.
Studying the topic.
Host factors.
Indexing.
Duplication, affiliates, errors.
Regionality.
Spam and vulnerabilities.
Authority factors.
URL factors.
Semantic core.
Usability.
Snippets.
Internal links.
Static weight.
Anchors.
Natural links.
Text factors (important areas of the document).
Analysis of promotion effectiveness.
Business analytics.
Pivot table.
Summary.
Gifts and bonuses.
Appendix 1 List of programs and services used in the audit process.
Application 2 100 SEO modules.
Appendix 3 Terms of reference for writing texts.
Information about authors.

• Possibility of downloading this file blocked at the request of the copyright holder.
• The terms and conditions for purchasing these materials can be found here.

Reviews with rating: 9

I really enjoyed the training. It was not easy, because, one might say, I knew almost nothing about SEO. In addition to webinars, homework and communication on Skype, I constantly read specialized literature and mastered the services. The knowledge I gained helped me get a job and start my SEO journey outside my own apartment :) I often watch videos and take advice from teachers. I'm glad I chose TopExpert. Maybe I’ll go for the second round, but this time for a diploma :)

Answer

The training took place in 2015-2016, specialty - SEO specialist. The initial knowledge was zero, so the training itself became almost torture for me. In general, be prepared to learn without stopping. Homework, exams - everything is as it should be. And another huge plus is that all this is supported by practice, which means it is learned better. The amount of information is, of course, colossal! But the teachers must be given their due - they do not offend anyone with their attention. I also felt the help of fellow students - those who are already practicing in this field. Naturally, when you constantly discuss something, you can discover a lot of new things. Courses are organized on high level, and you can feel it. Moreover, Leonid always takes part. To summarize, I give it 9 out of 10 points. 9, because I almost never give it a ten.

Answer

In the summer of 2016, I met TopExpert after stumbling upon the book “Seo for Business”. At that time I was just getting acquainted with website optimization, but now I can say that Leonid’s webinars are worth attending for every beginner. At least one, because he explains everything clearly and avoids specific terms. They also often have outside speakers with interesting topics, I sometimes watch such webinars and always find some ideas for myself.
Unfortunately, I can’t say anything about the course, since I haven’t decided to sign up for it yet.

Answer

Many thanks to the TOP-expert team for your WORK! The knowledge gained in the course is relevant, clearly structured and competently presented. Thus, after the course, a complete picture appears of what and how to do in practice to optimize a site, and your horizons expand by 360 degrees. I recommend it to everyone who is interested in promoting both their own Internet resource and improving their professional level! And yes, MAKE SITES FOR PEOPLE!

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I know Leonid personally, I always like the way he speaks, the way he presents SEO, he doesn’t try to create a lot of fog, that SEO is very difficult and not everyone can do it. I took the course and want to leave a review about Leonid Grokhovsky’s school. What's the problem with all the courses I've watched before? They tell only in general terms, they tell you how to write meta tags, what links to buy, but many points are not covered. SEO is much deeper than it seems. There is a very deep dive into SEO, but you don’t need to be some kind of super technical specialist for this, it seems to me that any person who can turn on a computer can figure it out. In fact, I would definitely recommend the TopExpert course to directors, because there is usually a misunderstanding between the director and the person responsible for promotion.

I always wanted to give such a textbook, because... it has been available for download for a long time and while it is still possible, it is worth downloading and reading immediately. You'll probably find a lot of useful things there.

Book “SEO for Business”

A book about how, in today’s realities, an entrepreneur can attract customers from search:

With your own hands
by the hands of an employee
by contacting the agency

Honestly about what marketing tricks they will use against you, what is behind the guarantees, what employees do not discuss, how much promotion actually costs, what to do if there is no result.

For those who want to do effective SEO.

Volume 200 pages.
Format.PDF
EBook

It's a little unclear about downloading.

everything works, I downloaded it twice with a different email, tested it

There is also this video. It is primarily for beginners and will certainly be interesting. From the second part there is an analysis of sites - which ones need SEO, which ones don’t and why.

Leonid Grokhovsky: “SEO course: how to promote a website in Yandex and Google”

— How SEO has changed in 4.5 years
— Minusinsk: do the links work or not?
— Changes in agency payment schemes
— New agency marketing tricks
— Trend: complication of old technologies
— Online merchandising instead of a semantic core
— Linguistics, statistics, automation
— Project management in SEO
— SEO as part of integrated marketing
— 7 SEO technologies that give quick results

This is just one of the videos, but in general, and not only from Grokhovsky, but also from many other specialists.

For example:

— Promotion of content portals and large eCommerce — 2015
— Promotion of online stores
— Answers to questions on the topic “Managing a web studio”
— Creation of a complete semantic core of queries using the example of Mercedes Benz
— Master class “Promotion of portals and stores”
— Behavioral factors. Leonid Grokhovsky, Roman Morozov and others.
— Consultation for readers of the book “SEO for Business”
— From black to white in foreign SEO. Anton Voronyuk
— Contextual advertising course: cheap traffic for online stores
— CRM course: email marketing for online stores
— How to promote a young website
— How to quickly promote a website in Yandex and Google
— Advanced SEO Analytics Course: Internet Marketing
— Foreign SEO: Google Panda, Google Penguin
— How to promote a website in Google USA

and much more, they generously share large posts on a variety of topics there

All my projects except this SEO blog:

TOP Base- a high-quality base for semi-automatic registration with Allsubmitter or for completely manual placement - for independent free promotion of any site, attracting targeted visitors to the site, increasing sales, natural dilution of the link profile. I have been collecting and updating the database for 10 years. There are all types of sites, all topics and regions.

SEO-Topshop- SEO software with DISCOUNTS, on favorable terms, news of SEO services, databases, manuals. Including Xrumer on the most favorable terms and with free training, Zennoposter, Zebroid and various others.

My free comprehensive SEO courses- 20 detailed lessons in PDF format.
- catalogs of sites, articles, press release sites, bulletin boards, company directories, forums, social networks, blog systems, etc.

"Approaching.."- my blog on the topic of self-development, psychology, relationships, personal effectiveness

We're all lucky. One of the best specialists in promoting online stores and portals in Russia and the CIS is coming to Yekaterinburg . Leonid Grokhovsky will give maximum knowledge about website promotion in search engines. It will show you opportunities that most SEO studios cannot offer you.

We don’t know anyone in Russia who can give more specific, practical knowledge, techniques, methods and tricks in SEO at their seminars.

Leonid Grokhovsky Head of the TopExpert training center Founder of the analytical service SiteReport.RF Has been involved in promotion since 2005. In the role of an implementer, consultant or strategic manager, he worked on the following projects:

Master class program:

Traffic analysis and promotion effectiveness assessment

1. Traffic analysis.
2. Evaluation of promotion effectiveness.
3. Generation of a semantic core.
4. Generating the site structure.
5. Automatic expansion of the semantic core through Yandex.Metrica.
6. Use of morphological dictionaries and keyword databases.
7. Forming a queue of anchors.
8. Forming a queue of static links.
9. Calculation of reference weights.
10. Visualization of the linking module.
11. Automation of link purchases.
12. Automation of checking purchased links.

Page analysis, header and page generation

1. Technical analysis of pages.
2. Analysis of logs and search for pages with errors.
3. Content analysis, uniqueness check, compliance check.
4. Parsing protection.
5. Recognition of camouflaged robots.
6. Text generation.
7. Automatic translation.
8. Heading generation.
9. Page generation.
10. Statistics.

Relationships between processes inSEO and other tools

1. The relationship between position collection and linking.
2. The relationship between indexing and linking.
3. The relationship between SEO and contextual advertising.
4. Promotion management module.

SEO and business tasks

1. Systematization and automation of business processes.

The master class is adapted to the needs of the participants:

1. Register for the master class.
2. Send in advance questions you are interested in regarding promotion to sveta@site
3. Leonid Grokhovsky will adjust the program to suit your needs.
4. Come to the master class and get the maximum knowledge you need.
5. Ask your questions to an expert personally.

Reviews:

	Leonid Grokhovsky is perhaps the most effective SEO analyst on the Runet. Promoting large projects is a very complex process and the people who understand something about this can be counted on one hand. Leonid has extensive experience in working with large websites, this allows him to find non-standard and effective solutions for any problem. Oleg Prolubshchikov, technical director, RDV-Media (rabota.ru, vashdosug.ru, ucheba.ru)
	All the things that Leonid tells have been tested and perfected on many projects (from small to very large). Therefore, the approaches and knowledge obtained from this seminar are certainly of great practical value. Stanislav Polomar, head of SEO department, Web-IT
	"Leonid Grokhovsky prepared, perhaps, the most useful material that Netpeak top management has reviewed recently." Artem Borodatyuk, General Director, Netpeak

Cost of participation:

* - After registration, you can immediately pay online using Visa and MasterCard, Webmoney, Yandex.Money, QIWI cards or issue an invoice for payment from a legal entity. You can also pay in cash at the Web2Win office.