How MDK became the most scandalous community on VKontakte. Panchvidze sold MDK Dmitry Aladyshev MDK admin

For insulting civil servants of the Russian Federation and municipal employees
Article 130, I think.
Here are the comments for it
Commentary on Article 130
1. When insulted, humiliation of honor and dignity is expressed in negative
assessment of the victim’s personality, which undermines his prestige in the eyes of others
and damages self-respect.
2. Insult as a crime must be expressed in indecent, i.e.
e. a cynical form, deeply contrary to the rules of behavior accepted in society.
In our opinion, insult is the infliction of offense, which can be expressed
verbally, for example, in the form of curses or obscene nicknames; in writing in the form
notes or letters of indecent content; in the form of body movements - slaps,
spitting in the face, etc. actions.
3. Unlike slander, when insulting, it does not matter whether it corresponds
whether the negative assessment of the victim’s personality is true. About delimitation
insults from slander, see also commentary to Art. 129 of the Criminal Code.
4. Signs of insult are present only in cases where the person’s actions
directed against a specific person and there is no doubt that it is
exactly about him. Thus, the Supreme Court of the Russian Federation dismissed the criminal case of insult
and slander due to the fact that the accused did not indicate the actual
surnames of specific individuals, although the stories were taken from real specific cases (see Bull.
Supreme Council of the RSFSR, 1988, No. 8, p. 6).
5. An insult is considered a completed crime at the moment of its infliction,
when it is committed directly in the presence of the victim, and in some cases
cases - at the moment when the victim became aware of it from other persons or, for example,
when listening to a magnetic recording transferred to him under one pretext or another,
for example, for recording.
6. Subjective side - intent, as a rule, is direct. The guilty person realizes
that he inflicts an insult, and wishes it, or with indirect intent relates
indifferent to the fact that he humiliates the honor and dignity of another person.
7. The subject of the crime is a person who has reached the age of 16.
8. A circumstance that aggravates the insult and affects its qualification,
is its publicity, i.e. bringing the insult to public attention.
On the concept of publicity, see the commentary to Art. 129 of the Criminal Code.
9. Insult must be distinguished from hooliganism. When committing
the latter, the motive for the crime is hooligan motives, and in case of insult
the motive is expressed in the manifestation of hostility towards the person whose honor and dignity
humiliated. In addition, the object of attack when insulting is honor
and dignity, and hooliganism infringes on public order; when insulted
There is always a specific person - the victim; in case of hooliganism, he may not be
be.
10. In cases where the insult is associated with extortion, liability
must occur accordingly according to Art. 130 and 163 of the Criminal Code, regardless of
whether these crimes were committed in a real or ideal totality.

The district court of St. Petersburg decided to limit access to information from the MDK community on the VKontakte social network. Now he is in danger of being included in the register of blocked sites, and MDK has already been on the “black list” of Roskomnadzor. Why is there such attention to him and how it all began - says Lenta.ru.

What is MDK?

MDK is a community, a public that arose in social network VKontakte in 2011. It gained popularity thanks to jokes, pictures and demotivators, designed in a teenage style, which were posted by the users themselves. Often beyond the boundaries of accepted ethics: for example, jokes were made about the dead, obscene language was used, etc. And the name of the community itself is consonants from an obscene word denoting a narrow-minded person.

The strategy turned out to be successful - the community grew along with VKontakte and became the most visited on the most popular Russian social network. So, at the beginning of 2013, more than a million people subscribed to it, and by the end - 3 million. mobile version entered the most programs App Store. MDK now has almost 6.8 million subscribers.

Monetization

Despite their youth, the founders (they are in their early 20s) managed to turn the community into a business. Advertising posts almost from the very beginning.

At the end of 2013, a trademark was registered for the Sarafanka company. One of the co-founders, Dmitry Aladyshev, became the general director. He owns 34 percent of the shares. His partners, Roberto Panchvidze and Dmitry Trachuk, each received 33 percent.

Panchvidze explained the registration of the trademark by the need to fight communities and companies that are trying to profit from the MDK brand. However, he promised not to interfere with those who use the trademark not for commercial gain.

The community also has accounts on Twitter and Instagram, but both have a total of just under 200 thousand subscribers - VKontakte remains the main platform. By the end of 2013, turnover was estimated at $1.3 million, according to Russian Forbes. In an interview with Lenta.ru, Roberto Panchvidze avoided a direct assessment of the current turnover.

Expensive jokes

Both ongoing events and typical everyday problems served as the basis for jokes in the community. The public did not shy away from attacks on advertisers. We must pay tribute to the community: they did not fail to joke about their potential closure.

Screenshot of the MDK community on VKontakte

MDK’s most notorious publication was a picture with text parodying the words of Zhanna Friske’s song, which was published on the day of the singer’s death. In addition to potential blocking, which was already familiar to the community at that time, they even sought criminal prosecution for its authors.

The current court case states that each of the community's 695 albums contains 400-600 photographs that are pornographic and can affect the mental health of children. The community also published texts with profanity and pictures that offended the feelings of believers. At the same time, very tragic events did not go without comment - for example, the terrorist attack in Volgograd. This post was subsequently deleted.

Consequences of posts

If closure was threatened quite often (usually it all ended with the removal of the indictable materials), then in the case of the post about the singer, MDK’s pain point was touched upon - the community was disconnected from the advertising exchange, through which a significant part of the income was received. However, the community did not change its concept.

Screenshot of the MDK community on VKontakte

Often, after claims against the community, claims were also made against VKontakte, but employees of the social network usually took a neutral position, demanding a decision from a judicial or regulatory body to take appropriate measures. An exception was made only in the above case with a joke about Friske. Also, the community was once banned for posting a link offering to download a malicious application.

In November 2013, the public itself threatened to launch a counterattack, announcing an attack against State Duma deputy Mikhail Markelov for statements he made on October 23, 2013 about a post dedicated to the terrorist attack in Volgograd. However, there was no further information about the lawsuit, and the post is not available at the link.

MDK always strives to turn any event, be it a lawsuit against the community, or a response statement, into self-PR. It is difficult to expect that another lawsuit will change anything in this concept.

MDK co-founder Roberto Panchvidze commented on his view on the current situation with the Lente.ru community.

MDK is “no longer a cake” since April 18, 2016. This day, according to the Unified State Register of Legal Entities, the founders of the public - Roberto Panchvidze and Dmitry Aladyshev, who owned almost equal shares in MDK LLC, each cut their share in half, and transferred 50% to Eldar Guseinov. He became the general director of the company, and Panchvidze and Aladyshev each had 25% left.

Eldar Guseinov is twenty-nine, he was born in Shatura near Moscow, graduated from Bauman University (faculty of computer science and control systems) and lives in the Presnensky district of the capital. Eldar is from a wealthy family. One of his first jobs, about ten years ago, was at the Tradevest company, which was headed by his father Kamil Huseynov. The company is not particularly remarkable, it was created in 2005, registered in the center of Moscow and was engaged in wholesale trade, organizing entertainment and gambling.

Until 2009, Eldar Huseynov had a 70% stake in the oil company Nefteprominvest, and his father managed it until 2009. The company managed to appear in criminal history: 370 million rubles were withdrawn from its “daughter” called Network Systems LLC.

I didn't get this money for my work mobile operator MTS, which Network Systems hired as a subcontractor. And the withdrawal of funds, according to the Ministry of Internal Affairs, was carried out by another co-owner of Network Systems, Alexander Chesalov, who was convicted under the article “Fraud in the field of entrepreneurial activity” in 2014.

This is from my affairs, which have nothing to do with creative activity at all, a flashback straight from another life,” Huseynov told Laif, refusing to discuss this stage of his life.

In 2011, when Huseynov began to become disillusioned with the oil business, the scandalous humorous public page MDK was created in the parallel world of VKontakte, which was repeatedly covered up by both the network administration and the courts. He gained public fame as a Jesuit, including with cynical jokes about the terrorist attack on a Volgograd bus, the plane crash in Kazan, the death of Zhanna Friske, and other things. Now the group has 7.5 million subscribers, MDK's current daily traffic is around 600 thousand unique users per day.

MDK representatives stated in 2013 that the project's annual net profit was $1 million. Then why sell such a cow?

Financial indicators of MDK LLC are not disclosed; Sarafanka LLC, which was mentioned in legal proceedings and belongs to Aladyshev and Vladislav Ivashov, is in the process of liquidation. At the same time, Hermes LLC (listed as Panchvidze and Aladyshev), which also appeared in court cases, showed a net loss of 1.9 million rubles in 2014 with revenue of 13 million rubles.

Roberto Panchvidze refused to comment on the changes in MDK. There is reason to believe that he had a desire to sell the public in the same 2013. Then a rather unpleasant story happened for him: the publication Hopes&Fears decided in its rosy manner to describe Panchvidze’s business, which by that time had become quite public, but the founder of the social network VKontakte Pavel Durov in the comments he accused the publication of “advertising jeans”.

To date, Roberto Panchvidze and his team are the founders of an entire empire of entertainment publics, including “Eaglet”, “Institute of Noble Maidens”, “Katavasia”, etc. - the sum of their subscribers exceeds 20 million people, and the cost of an advertising post is from 350 to 45 thousand rubles.

True, the founder of the Liveinternet and Mediametrics services German Klimenko rates MDK extremely low:

- Zero rubles. Creating such a resource is not difficult; it only requires lowering the moral threshold. Possession of such a resource does not exactly give bonuses to karma. Rather, it is a minus. There is definitely no special income there. There is no point in buying. Yes, there is some revenue, but the cost of the resource is not only money. This is a whole complex,” Klimenko said.

The head of the satirical public Lentach, Mark Shein, also found it difficult to estimate MDK and its income: “It is difficult to give exact figures. The market is very closed.”

Actually, why does Eldar Huseynov need MDK? As business analysts say, for a synergistic effect. To promote his main business, which is more fun than his father’s - after all, Eldar’s projects lack network support.

His friends call him Al. Among Eldar’s friends are rapper Pavel Kravtsov (known under the pseudonym Kravts), artist Zorik Istomin, who, according to Huseynov, had a hand in creating the film “Hardcore”, Comedy Club residents Tair Mamedov and Alexander Nezlobin (Nezlob). In a conversation with Life, Huseynov noted that about seven years ago, friends created a club of interests. And in 2013 they registered the Presnya Family legal entity.

“We have a group of friends, a creative association, and we did various creative things that we liked. At first we organized stand-ups, Pashka Kravets rapped, then we started making sticker books, then we signed an artist, Zhenya Didur, that is, we began to develop a music label . Then we realized that all this needed to be called by one name, and they called it #presnyafamily. That’s why we have sticker books “Presnya Family” and Presnya Family Music. By the way, Aiza Anokhina, her ex-wife, is now signed to this music label Gufa."

He confirmed to Life the fact of the deal and promised “not to change the face of the public.”

Changes in management, however, are already reflected in the content - for example, on May 5, MDK and "Eaglet" almost simultaneously published an episode of the mini-series "Daring Pranks."

This series is filmed and posted on YouTube by former Kaveen player Idrak Mirzalizadeh, one of the main characters in Huseynov’s stand-up club. Stand-Up Club is the main asset of the new owner of MDK.

On October 17, 2010, we had our first Stand-Up Party at the Beijing Hotel, and we've been doing parties there for several years. Nezlob was the permanent presenter there, and the permanent lineup was small. Then Ruslan Bely, Vitya Komarov, Slava Komissarenko performed there,” Eldar lists. - We started organizing “free microphones” there. Then TNT producers drew attention to the activities of the small stand-up community and proposed to transfer it to a television format. And we have always been involved in the club format, the club part of our activities.

According to Eldar Huseynov, at some point it turned out that the main artists left for TNT and began to appear at club parties less often, so there was a need to create their own gathering point, which would be autonomous. So a year ago, their own “stand-up base” appeared on Arbat, 21. The main cast performs there, and the organizers also hold “open microphones” there for aspiring comedians. In 2015, luminaries Vadim Galygin and Yuri Stoyanov also came there.

Then, last year, Huseynov founded two companies: “Stand-up Club” and “Stand-up No. 1”, they organize performances by young artists and experienced comedians. Among the top persons of the holding (in addition to Mirzalizade) are Comedy Club resident and host of the “Slaughter League” Konstantin Pushkin, twice champion of the Major League, screenwriter of “Big Difference” Vitaly Kolomiets, Artur Chaparyan and others. There are about ten participants in total, for whom MDK’s audience will not be out of place: moving to the Network, Huseynov and his partners “filmed” the YouTube program “Evening Evening” in the style of the American comedy show “Between Two Ferns.”