Financial affiliate programs. Bank affiliate programs: anyone can join. Reports and tools

We are once again experiencing a boom in demand for financial offers, so it’s time to refresh the information on this topic to give you the opportunity to make money on the Internet through microloans, issuing cards, and so on.

Statistics can be tracked in several ways: on financial websites with reviews and analytics and webmaster forums where topical topics are discussed.

This topic includes proposals of a wide variety of profiles:

Microcredits (microloans);
Credit and debit cards;
Consumer loans;
Mortgage credit lending;
Business loans;
And so on.

The final goals that are taken into account by advertisers for subsequent payment to webmasters also differ. Payment can occur:

1. For an approved application.
2. For the issued loan.
3. For an approved card.
4. For card activation.

Other targets also occur, but much less frequently. To view them, you need to open the full description of the financial offer in lending affiliate programs. There may also be a limitation on the volume of leads that the advertiser is ready to accept, both within 24 hours and globally.

Look carefully at the restrictions, especially the mention of the brand.

And also on hold, which may differ significantly according to different offers. Also compare conditions among competitors in CPA networks.

Earn money on the Internet through lending affiliates

Taking into account the current situation associated with instability and rising living costs, the demand for financial offers from lending partners is growing. Microloans have especially succeeded in this matter, which people who need money “before payday” are forced to use.

And if they were going to take them anyway, why not act as an intermediary and make money on microloans yourself, using the best ones?..

Despite the obvious targeted traffic from Direct and Facebook, prices there are very decent. And with a small budget that does not pretend to be “rubber”, there is nothing to do there. Competitors have long occupied a niche and are able to maintain high rates in contextual advertising.

It’s easier and more logical to go in if we are talking about in social networks, – from Vkontakte and Facebook.

In the latter, you can set up fine targeting for the audience of small cities, in the hope of lower competition and prices. Just remember that you need to offer people products that meet their needs and goals. In most cases, these are consumer loans.

In the first, it’s easier, more convenient and cheaper to find city groups in which to “cut” promos that are maximally tailored to a specific city. So that the advertising is targeted, and each person in such a group could easily “try on” the role of taking a microloan, mortgage, and so on. There you can and should use targeted advertising on VKontakte itself.

By the way, regarding mortgages, be sure to try your hand at the MARKETCALL pay-per-call affiliate program ( RATS - I DO NOT RECOMMEND!), where deductions can range from 1,000 to 9,000 rubles per lead.

Earning money from a showcase of financial offers

A solution such as a showcase of financial offers is the most popular tool and way to drain traffic.

It is most convenient to pour on it, since it can absorb several dozen and even hundreds of proposals in all areas. That is, the probability of conversion with such an assortment will be much higher compared to a single one.

It is important to create a page where detailed descriptions will be made; they are equipped with preview pictures of the same size and an order button with a direct transition to the offer. It is best to do this in tabular form, as this is how the information is best read. The text needs to be given space so that it can “breathe” and not stick together.

Just play with the display to get a good result. If you are planning to create a showcase of financial offers yourself, I recommend using this tool. Simplicity of graphical implementation is the key to success.

I use the second one on the list, the screenshot of which I took.

You can order such a solution on the forums. This is what comrade Google returned when asked. On KWORK there are many such proposals.

There are ready-made options, but you will have to look for them. It depends on your luck.

The showcase should be divided according to the categories that you will post. But don’t rush to use them all until you understand the nuances of the work that will emerge in the process. Remember that you will have to constantly monitor changes in credit affiliate programs for financial offers and immediately adjust them on the storefront. To begin with, you should take into circulation only one, and then gradually add others when you realize that you can handle it.

For example, consumer loans can be easily promoted on any women’s and mother’s forums, focusing on the emotional decisions of the fair half. Keep in mind the storyline in the banners you are going to advertise on such forums, focusing on the obvious and immediate benefit that the person receives.

The banking system in the eyes of an ordinary person looks like some kind of special world into which only a select few find themselves. " She has a new fur coat, she probably married a banker!», « Did you rob a bank, where did you get the new car from?" Families pay off loans taken out for an apartment over many years, largely limiting their expenses. The bank is a stronghold of evil for some and a source of instant wealth for others:

However, in our time, almost everyone can become a participant in the banking system, regardless of age and profession. Partnership programs banks allow for mutually beneficial cooperation between financial institutions and individuals. It is about banking affiliates that will be discussed in this article.

Basic information

Like all similar programs, bank affiliate programs are aimed at attracting new clients and increasing sales of banking services. Previously, financial institutions had their own full-time employees for such purposes, who had a fixed salary and mandatory benefits packages. Such workers, of course, still exist, but banking partners have significantly reduced their staff.

To become a partner of a financial institution, you must go through the following steps:

• Submit a written application to the bank;
• Pass a security check;
• Conclude an agreement between you and the bank;
• Get a card to make a profit.

The above points apply to offline collaboration. That is, your job will be to “bring clients by the hand” to the bank ( having previously configured them to order financial services). Needless to say, such work, in addition to certain conversation skills, requires the ability to make some compromises with one’s conscience. However, banking affiliate programs also exist in the online environment, where it is much easier to become a participant and the terms of cooperation are more transparent.

It is worth noting that access to the largest banking affiliate programs can be obtained through intermediaries. Such online services ( called aggregators), like Admitad, CityAds, AD1 offer you to become partners of various financial institutions.

Let's briefly look at each of these aggregators.

• Admitad. This online service brings together such major players in the financial services market as “ Tinkoff credit systems", "Home Credit", "Antalbank" and many others:

The services of this aggregator are used by more than 200 thousand webmasters and half a thousand advertisers;

• CityAds. This network has an impressive list of financial institutions. However, becoming a partner of any bank in this system is not so easy. Some banks do not accept newcomers under their wing, and to start cooperation, a preliminary conversation with the support service is necessary:

Users include detailed statistics as the positive aspects of the system;

• AD1. This aggregator unites a fairly small number of financial institutions, however, the presence of such large banks as Tinkoff and Home Credit testifies in favor of the online service:

In order to become a participant in the affiliate program of banks on the Internet, first of all, you need to have a source of traffic. If previously the most popular means of attracting visitors was to redirect them from your own website, now groups on large social networks are increasingly coming into play.

The essence of cooperation with a bank is usually quite simple. You provide online banking systems with new users by placing an affiliate link on your website, and if people who follow it order any financial services (loans, deposits), then you receive a reward.

Advantages and disadvantages

Cooperation with banks has its pros and cons. First, let's look at the positive aspects:

• High income. If you consider online business as your main activity, then cooperation with financial institutions can bring good profits. Owners of serious websites that provide banks with thematic traffic can receive about $1,000 per month ( and this income is passive);
• Opportunity to earn money for everyone. Even if you do not own the site you visit, you can become a member of a financial institution's affiliate program. There are many more small banks that issue microloans than large financial institutions, so you can find an affiliate program that matches the characteristics of your traffic source.

Now let's look at the disadvantages of banking affiliate programs:

• Traffic requirements. If you want to become a partner of a large bank, you will have to provide a thematic resource ( finance, economics), does not violate the laws in force in your country. Also, you cannot in any way motivate users to click on the link;
• Only a small percentage of people who follow the link order any services. If conversion statistics tell you that an impressive number of people have switched to an online banking service, this is by no means a reason for joy. For example, if the visitors to your site are mainly people under 18 years of age, then they will still not be able to carry out any financial transactions. In addition, many services, even already ordered, are not confirmed due to refusal by the bank or user.

Popular affiliate programs

Let's take a look at some large banks and their affiliate programs:

• Tinkoff. As mentioned above, the Tinkoff affiliate program is available in many aggregators:

Among the main features are quite stringent requirements for traffic sources. For example, it is prohibited to direct visitors through branded groups or use contextual advertising systems by creating campaigns using keywords containing the word “Tinkoff” in various modifications. However, if you do manage to become a partner, cooperation promises significant dividends;

• Sberbank. On the official website of Sberbank there is a section for offers to partners, but it does not contain information about any types of customer attraction:

Sberbank's partnership program involves cooperation in the field of real estate transactions or car loans. That is, simple individuals those who are not related to the world of large sales will not be able to become partners of Sberbank;

• Privatbank. The Ukrainian financial giant has own system attracting clients:

The PrivatBank affiliate program allows registered users to install advertising banners on their Internet resources and receive income from transactions of attracted clients.

Among all the niches of the affiliate CPA business, financial and banking offers are considered the most highly profitable. But to enter these networks you need to have a substantial budget, which can amount to hundreds of thousands of rubles. This minor nuance does not affect the competitiveness of this topic. Financial CPA marketing attracts a very large number of people due to its high profitability.

What is attractive about financial CPA marketing?

Financial and banking offers pay for obtaining credit cards, filling out applications for loans, making deposits, etc. Only webmasters with a high status can have access to the most profitable offers in this CPA niche. Financial offers necessarily set limits on the minimum amount for making a deposit and on the requested credit funds.

• Banking services;
• Brokerage services;
• Accounting;
• Deposits;
• Investments;
• Mortgage;
• Credit cards;
• Business loans;
• Microloans;
• Consumer loans;
• RKO and KMB;
• Insurance;
• Trading;
• Services.

In this regard, any advanced webmaster specializing in the financial sector can choose his niche.

The best financial CPA networks

Cityads is one of the top and largest financial CPA affiliate programs on the RuNet. Previously, this financial affiliate was called Gameleads. This resource operates on an advertising model, and payment here is made based on results.

This network has a lot of advertising offers and holds first place for them among all CPA networks. In addition to the financial direction, this resource has the largest number of gaming offers. Payment in them is made for registration in games or a percentage of deductions made by the player. These two niches - financial and gaming - are the most profitable and popular. The system includes 237 offers and 11,466 webmasters, 153,229 sites.

We recommend a course on making money on the Internet: Find out more than 50 ways to make money online, including ways to make money through affiliate programs

Payments in the maximum amount are made twice a month, you can also order an individual payment plan. This resource has a lot of high-quality and interesting promotional material, professional technical support and wide geo-targeting.

Cityads offers a unique tool for making money on financial offers - a financial feed. It allows partners to quickly and easily integrate advertising content of partner banks into website pages. The resource's technical support helps set up a feed on user resources and sorts out individual designs for each specific site.

Volsor.com is an affiliate program specializing in microloans. The project was developed by the Czechs and launched in 2010. His work with webmasters is based on the CPL system, in which case payment is charged for loan applications. The network includes 11 serious landing pages of offers, working under a single microloan search engine program.

The Volsor project is purchasing leads for the Czech Republic, Poland and Spain. The advantage of this program over other resources of CPA affiliate programs of the credit niche is the payment of commissions for each lead in the range of 0.035-10.8 € according to a five-level gradation system depending on the quality of the lead.

The total flow of applications is sorted into categories during scoring - checking for profitability and fraud of the entity that submitted the application. Registration in the system is simple, but requires the provision of reliable data. And if it is found that there is any discrepancy, the partner will be refused cooperation. The minimum withdrawal amount is 100 dollars or 80 euros, and is paid upon application.

The Linkprofit affiliate program was founded in 2013. Today the company has 40 employees. This affiliate program registers new partners only after the network administrator communicates with them and receives answers to questions of interest to the administration. Banking and credit CPA offers The Linkprofit affiliate program has more than 50. The total number of offers exceeds 100.

The service has fast and responsive technical support; within one hour you can get answers to all questions about working in the system.

Free PDF book - 10 secrets that rich people are silent about

CPA marketing in the financial network Linkprofit has a number of useful tools:

• convenient and detailed system of statistics and reports;
• subaccounts;
• subid and channels for campaign tracking;
• targeted and direct links that redirect the traffic flow to the required resource page;
• good selection of banners for offers.

The minimum amount for withdrawal is 800 rubles, paid 2 times a month.

The Leads.su affiliate program entered CPA marketing in 2010. This network has a narrow specialization - financial offers; it does not provide other categories. The financial feed in the system works like a “credit supermarket”, a multi-page website that greatly simplifies the choice of a loan for clients. Each registered user is provided with an individual manager.

In the niche of credit offers, the Leads.su affiliate program is a very strong resource. His team has quite a lot of experience and a lot of different proposals. For working with loans, this resource is one of the most worthy options. Has 70 financial offers. Monetization of high-quality traffic related to banking topics on this resource can amount to from 500 to 1000 dollars per 1000 clicks.

The LeadsLeader network has also successfully integrated into CPA marketing. This affiliate program has high internal competition in the banking sector.

Download the free checklist: 18 ideas on what you can sell on Avito right now to make money

It has been operating since 2010, has a good reputation and works in the following areas:

• loans;
• credit cards;
• car loans;
• loans;
• mortgages.

Marketing in the CPA field is developing rapidly, so this affiliate program connects various online stores to its network: cosmetics, clothing, household and digital equipment, etc., as well as educational and business services.

Today the LeadsLeader network has more than 60 offers. The terms of partnership cooperation are quite acceptable and realistically achievable. There are all types of promotional materials for advertising: teasers, banners, context, deep links.

Payments are made every week, the minimum wage is 0 rubles. The network has a high promotional efficiency, statistics are updated in real time. If an application is rejected, the reason for it is indicated.

"Financial flow"

Financial CPA marketing attracts not only attention-worthy, serious players. Financial schemers also strive to get into this niche by distributing various training courses, after studying which they promise to enter the market within a month. solid profit.

One of such interesting projects is A. Solovyov’s course “Financial Flow”. The promises made in this video course are empty and are not supported by any positive actions. The main idea of ​​the course is CPA marketing - making money on an advertising network and converting traffic into money.

In order to attract as many trusting users as possible, we offer registration in the CPA network with a bonus of 20 thousand rubles credited to your balance. As it turned out, it is impossible to withdraw this money, like the rest of the funds earned in this program. There is no feedback, since all contacts are not valid. The site that scams users is located at solovev.net.

You need to register to work as a financial CPA only after a thorough study of various resources, an in-depth analysis of the affiliate network, and its real statistics. Financial CPA marketing is a complex niche, which, if approached incorrectly and without certain knowledge, can not only fail to generate profit, but also lead to the loss of funds invested in the work.

How to create passive income in 4 days 💰

free marathon

A marathon where 🔥 you will create passive income live from scratch and learn specific strategies for investing in apartments, houses, garages, cars and even profitable sites

Begin

The best financial affiliate programs (TOP 5) - objective rating

This article is only the personal opinion of a webmaster who has been working with financial affiliate programs since 2012 and a former software interface tester who understands what convenience is.

I saw how these affiliate programs developed, how the interface of affiliate programs and client relationships changed. I took part in drawings for valuable prizes from affiliate programs and even won one of the cars (just imagine, this is real). The article will be useful for novice webmasters and those who want to engage in traffic arbitrage in the field of finance.

In short, financial CPA affiliates are an intermediate link between the client and the bank. They allow webmasters to earn a commission if a user visits the webmaster’s website and follows an affiliate link. This article presents the rating for the Russian-speaking segment. Ukraine and Kazakhstan were not taken into account.

First place - Leads.su - the best affiliate program.

I started working with this affiliate program leads.su quite a long time ago. Now it is the main one, primarily because of the convenience of the interface and the absence of jambs.

So, briefly, the main advantages of an affiliate program

Main advantages of leads.su

The first and most important advantage is a convenient and intuitive interface. It is really more or less convenient and made for webmasters. Here you can understand from which page this or that conversion was made, generate various reports (by offer, by geo, by clicks and conversions). There are a lot of reports, I will list only the main ones (they are in the reports menu)

1. Report by day. Allows you to earn money on each day. You need a report to compare your earnings and understand since when, for example, your earnings have dropped
2. Offer report - allows you to evaluate the profitability of offers and the CR conversion rate for each. Based on the report, you can understand which offer converts worse and which one converts better. We put the offers that convert the best in first place, the worst ones in the end.
3. Conversion list - the report helps you understand what conversions have taken place recently. I use it to understand that everything is ok and everything is working fine.
4. Details of a specific offer - here you can see the average CR and AR for the system.

In reports, you can configure filtering by offers, dates and GEO. There are many other complex reports that I will not describe and which are needed by fairly experienced webmasters and not always.

In addition to reporting, I will highlight other popular and necessary features

It’s immediately clear which page the conversion came from, its status, the date of conversion, and most importantly, the region. I haven't seen this in other affiliate programs.

Financial component leads.su

It is important for any webmaster that payments are regular and without delays. Multiple payment methods would also be very nice. In Leeds this is fine. Payouts regularly upon request. There are extraordinary payments for funds that have not come out of the hold (but with a commission). The hold is 12-14 days, there are offers with a reduced hold of 3 days.

Payment methods

1. To current account
2. To electronic wallets (YAD, WebMoney, Qiwi)
3. Bank card (with and without commission)

It is possible to pay to the agent account of Adwords, Yandex Direct and other advertising systems.

A very useful feature is the ability to set up EDI with Lids and get 6% of your income back if you work as an individual entrepreneur.

In addition, there is VAT compensation when replenishing the agency account of Yandex Direct and Adwords.

In addition, if you are sending traffic and the offer stops working without notifications, compensation for lost traffic is provided. There is also compensation subject to availability technical problems from Leeds side.

Special attention should be paid to the drawings of cars and other valuable prizes that are held among all webmasters working with leads. Everyone can win.
I’ll tell you briefly about the promotions

1. Kia Sorento was originally raffled off
2. Then they raffled off an apartment in Moscow in 2016
3. Then in 2017 they again raffled off an apartment in Moscow + cars
4. 2018 first half - drawing of 3 BMWs and other valuable prizes
5. 2018 - Bank robbery campaign, drawing 1 million every month.

Support leads and wishes

I would also like to say about the support. For me, the main requirement for an affiliate program is that the offers be up to date—there are notifications when they are turned off and on. Links should work and there should be no problems with statistics.

Problems with compensation in the event of problems are usually resolved successfully (I wanted to say that they did not exist in 2018).

Support is provided by a personal manager who is assigned to you. In addition, there is support via chat inside the interface and via email. mail. Support is not available on weekends.

I would like to quickly resolve technical issues and improvements. But in general, the support deserves a rating of 4, it is not ideal, but it cannot be called bad either.

Summary: Leeds deservedly takes first place among affiliate programs thanks to its convenient and intuitive interface and many benefits for webmasters.

Second place - LeadGid

Parthenka lidgid

I’ll just point out a number of advantages

1. Prompt technical support on Skype, where most issues can be resolved.
2. Large selection of offers, there are loan offers for Europe (Poland, Spain, Latvia...). They even helped me with foreign offers and reviewed the translation of the landing page description.
3. There are exclusive offers, such as MetroCredit, which is not included in any of the affiliate programs and which gives fairly good CR + auto-approval indicators.
4. It is possible to work via API
5. Contests to win cars and travel
6. You can work as an individual entrepreneur with EDI, for example, I send documents signed with an electronic signature.
7. Increased payouts and rates for some standard offers.

Disadvantages of LeadGid

1. Offers change conditions or are disabled without warning. Although there is a notification system via Twitter, Telegram and mail, several times it happened that I was losing traffic, and the offer was disconnected... There was no notification about the disconnection, no compensation either, which is very sad
2. Old and unclear interface. WITH mobile version The problem is that it is impossible to use. You can also view the source of a specific conversion... It is impossible to set up redirects for each offer. In general, there is still a lot of work to be done on the interface until it reaches the Leeds level. In general, this is the standard hasoffers interface, which is currently somewhat outdated
3. Editing the payment method only through the support service. This takes some time and it is unclear why it was done. You can pay upon request, and not 2 times a month..
4. The description of the offers is very unclear, especially under the bureau. I would like to immediately see whether it was auto-approved or not, when the unloading took place, the average CR, AR for the system
5. There's a problem with the multi-currency interface. I would really like to see the balance in rubles for all offers.

In general, the affiliate program is growing, the annual competitions make a positive impression and attract webmasters. The hasoffers platform is somewhat limited in terms of interface and reporting. I would like to wish the affiliate a new, more understandable, informative interface and stricter information on changes in offers.

Third bronze place Citiads.

I have been working with CityAds for quite a long time. However, it is not active enough now. There used to be a lot of traffic. After they rolled out a new slow and glitchy interface, I left there. The interface was impossible to use; it was slow. There were many reports, but what and where was difficult to understand.

I'll start with the advantages

1. Wide selection of offers + there are exclusives
2. Feature-rich custom interface. There are many reports that are useful to webmasters.
3. There is a support service via tickets + Skype. The issue can be resolved, but I’m not sure about efficiency. Account managers change frequently.
4. There are offers for burzh and not only finance.
5. Regular payments, usually without delays.
6. Many payment methods
7. There is an agent account with payment from the balance in your personal account.
8. There are redirects for each offer in case of disconnection
9. It is possible to work with API
10. Promotions with raffles for apartments and cars

Flaws

• Incomprehensible and cumbersome interface. Now the interface works more or less stable, it is difficult for an ordinary person to understand it.
• Long time to solve problems. I wrote 5 times about the long response to my personal manager about the slow interface, but there was no normal reaction
• Selectivity for webmasters. If the offer is launched and it is quite new, it will not be opened to you through tickets. The simplest thing is to write a telegram to your account manager, then the chances of connecting increase.
• Some offer rates are quite low by default compared to other affiliate programs.
• Frequent changes of personal managers.
• I would really like to see news about the shutdown of the offer I work with in e-mail. Now, if an offer is disabled, it is difficult to find out immediately.

In general, CityAds is a fairly stable affiliate program and you can work with it. The interface competes with Leads in terms of capabilities. However, in terms of comfort and prices, CityAds is significantly inferior to Leeds and other affiliate programs. In terms of technology, it is approximately on the same level as Leads.

Fourth place Linkprofit

UPD May 2019 - There is no need to get in touch - Linkprofit has delays in payments and is considered to have left the market.
I don’t work closely enough with Linkprofit. In my opinion, they are 4th in the lead generation market among financial affiliates. Payments are made 2 times a month, similar to LeadGid. Here are their advantages

1. Possibility to use agent accounts from linkprofit with replenishment from the balance of your personal account.
2. Many offers, including exclusive offers not available in other affiliate programs
3. There are offers for burzh
4. A self-written interface, quite fast and more or less understandable. There are basic standard reports, but Leeds is a long way off. It is impossible to see where the conversion was from which page.
5. Normal operational technical support. Somehow I couldn’t log in, the issue was quickly resolved...
6. Many payment methods, I get paid via WebMoney.
7. Ability to work using API
8. Convenient catalog of offers divided into categories.
9. I don’t remember when the affiliate fell - everything was quite stable.

One of the main features that I like is advertiser reliability rating.
You can get acquainted with the document on the basis of which the rating is calculated at.
It allows you to decide whether you can work with the advertiser at first.

Disadvantages:

1. You cannot set up a redirect for each offer.
2. There haven’t been any major promotions or giveaways for a long time.
3. I would like to see changes in offer statuses in the interface (started, stopped)
4. The support managers promised to open one of the offers and forgot about me... But I remember))

There may be more disadvantages, but I don’t work so closely with this affiliate program. In my opinion, it stands quite firmly on its feet and quite a lot of webmasters work with it.

About a year ago, I was very guilty of annoying mailings to attract partners to the support addresses of my sites. But now we seem to have grown out of it.